Simple formulas — deep impact: why less is sometimes more
When it comes to self-care, it's important to listen not only to your skin’s needs — but to yourself. To your body, your rhythm, your mood. In a world that shouts “more,” “faster,” “do it all”, sometimes you just want to pause. And choose simplicity.
The same goes for skincare.
A simple formula isn’t about cutting corners — it’s about making conscious choices. About results, not complicated formulas. About effectiveness, not excess.
When less means more
At to be, we believe that the simpler the formula, the more likely your skin will get exactly what it needs — without irritation, overload, or clashing actives.
Take our hydrating hand cream with phytoceramides and hyaluronic acid: it contains nothing extra. Just what truly hydrates, restores, and supports the skin barrier.
Or our lamellar body cream with grape melatonin: it works gently by mimicking the skin’s own structure — no harshness, no synthetic fragrances. This is minimalism that goes deep.
Why is a simple formula better for your skin?
• Less irritation — The fewer the ingredients, the lower the risk of reactions. Especially for sensitive or stressed skin.
• Better absorption — Skin responds better to natural, familiar ingredients like Centella Asiatica, black cumin seed oil, or rice powder as a soft exfoliant.
• More transparency — You know exactly what’s working. And why.
That’s why our violet & cane sugar shower gel isn’t just a delicate scent — it gently cleanses without drying.
And our hand wash with eugenol is naturally antiseptic, without disrupting your skin’s pH.
Simple formulas are the best choice for your daily ritual
We don’t create cosmetics to change you — we create them to remind you: you already are.
And care can be soft. Natural. Honest.
That’s why our products contain:
• no aggressive preservatives
• no synthetic overload
• only active, natural ingredients your skin will recognize
For example, our creamy carboxy scrub with rice powder exfoliates gently, leaving your skin soft — not stripped. Because self-care isn’t punishment. It’s support.
Trust in simplicity
We believe fewer ingredients mean more trust. Because there’s something powerful about simplicity: it doesn’t hide. It’s honest. Just like the care you deserve — every single day.
If you're looking for natural skincare with a transparent formula that truly works — choose to be.
Gentle shower gels, restorative creams, aromatic candles that create quiet space — everything we make is crafted with care.
Not for perfection. But for real life. And your real self.
to be — natural skincare with an honest formula.
Simple. Effective. For you
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