Beauty Myth: Natural Skincare Doesn’t Work? Let’s Debunk It Together
There’s still a myth in the beauty world: that natural skincare is “nice, but ineffective.” As if without acids, retinol, or synthetic formulas, there can be no real results.
But is that really true?
Let’s take a closer look at how natural cosmetics work, why they can be just as effective as synthetic ones, and how the right ingredients — like those in to be products — make all the difference.
Where did this myth come from?
The idea that natural skincare “doesn’t work” started in the 1990s, when early organic formulas genuinely couldn’t compete with industrial brands. They lacked stabilizers and preservatives, and their textures were far from ideal.
But today, natural skincare is a high-tech field. It’s based on an understanding of skin physiology — including the barrier function, pH, and microbiome.
How does natural skincare work? 3 key principles
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Respect for your skin
Natural ingredients aren’t aggressive — they don’t force results but work with your skin in harmony.
For example, Centella Asiatica in our to be shower gel soothes and reduces inflammation, instead of simply masking it. -
Barrier repair focus
Your skin has its own regeneration mechanisms. Phytoceramides — like those in our hand cream and to be care sets — help restore the skin’s barrier after stress or harsh environmental exposure. -
Gradual results are a strength
Natural products work gently but steadily.
Take our lamellar body cream with grape melatonin — it won’t transform your skin overnight, but it steadily improves texture, hydration, and elasticity over time.
Natural ≠ weak: What research says
• Centella Asiatica is clinically proven to help heal wounds and reduce redness.
• Phytoceramides are just as effective as their synthetic counterparts at restoring the skin barrier.
• Eugenol, found in our hand wash, has anti-inflammatory and antibacterial properties.
The takeaway? Natural skincare isn’t a compromise — it’s a conscious, science-based choice.
How to choose natural skincare that actually works
• Check the INCI list — Look for active ingredients at the top. They’re the ones delivering results.
• Pay attention to texture — Modern natural formulas aren’t greasy or sticky by default.
• Choose science-driven brands — Not just “eco-labeled.” to be, for example, combines plant-based extracts with effective textural bases that support the skin without overwhelming it.
to be products that prove natural works
• Hydrating hand cream with phytoceramides and hyaluronic acid — for nourishment + protection.
• Carboxy scrub with rice powder — gentle but effective exfoliation, no micro-damage.
• Scented candle set with PALO SANTO and WOODY AMBER — aromatherapy that calms the nervous system and improves overall skin balance.
Natural skincare does work — when it’s high-quality, intelligently formulated, and tailored to your skin’s needs.
Forget the myth of “just a pleasant ritual” — to be is effective skincare that supports you daily: naturally, gently, and with no compromises.
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