Clean beauty: effective skincare or a marketer's gimmick?
The term "clean beauty" has long established itself in the Western market as a high-tech and effective approach.
Let’s explore the terminology and the current "clean beauty" market.
"Clean beauty" is a self-care philosophy that emphasizes the use of natural, organic, and non-toxic ingredients. In this context, "clean" indicates the absence of harmful chemical components such as parabens, sulfates, phthalates, silicones, and artificial fragrances.
Additionally, "clean beauty" signifies environmental friendliness, cruelty-free practices, and a responsible approach to ingredient selection. The concept is increasingly popular among consumers who want to ensure safe care for their bodies.
Choosing such products contributes to improving the condition of the skin and hair while reducing the impact of harmful substances on our health. It is important to be diligent when selecting cosmetics and to check the product ingredients to ensure they truly adhere to "clean beauty" principles.
Brands should also debunk myths surrounding "clean beauty," encourage local manufacturers to create products with safe formulations, and consumers should read labels on creams as carefully as they read labels on food products. This is a matter of consumer responsibility and simple human curiosity about what you use daily.
The effectiveness of any brand's cosmetics depends on the formulation of each individual product.
In turn, "to be" cosmetics align with the "clean beauty" philosophy. We use natural components for our cosmetics. All of our products are cruelty-free and eco-friendly: neither our ingredients nor our cosmetics are tested on animals. Our brand uses eco-friendly packaging that is recyclable.
We support Ukrainian manufacturers and work exclusively with local productions. We take pride in supporting the Ukrainian economy and distributing our products worldwide.
We have introduced a beautiful and eco-friendly packaging option for some of our candles, featuring high protection and made from agricultural waste and mycelium (mushroom roots), which fully decomposes within 40 days.
We prioritize the best natural ingredients to create products that not only provide your skin with essential care but also offer you moments of relaxation and comfort.
Elevate your daily skincare routine with the natural and effective cosmetics from "to be."
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