to be: natural cosmetics and small rituals of care
In today’s fast-paced world, where everything changes by the minute, we often seek stability in simple things — a talk with someone close, a few minutes of silence during a walk, or a daily self-care ritual. When we touch our skin, feel the scent, the texture, the softness — we return to ourselves.
This is the idea behind to be, a Ukrainian brand of natural cosmetics founded by two sisters, Olha and Olesia, who believe that skincare is not just about beauty — it’s about harmony, inner balance, and the right to simply be.
Brand philosophy
The name to be sounds like a life formula — to be.
To be yourself: strong or gentle, determined or dreamy.
To be in tune with your own rhythm, even when the world dictates otherwise.
to be creates natural cosmetics that do not impose beauty standards. Instead, they remind you that everyone has the right to their own pace, rituals, and sense of care. This is skincare for body and soul — helping you reconnect with yourself every day.
Care in every touch
The brand’s key principle is care in every touch. It’s not about quick results, but about experience — the creamy texture of hand cream, the scent of shower gel, a candle that creates the feeling of home.
These small moments become daily reminders: pause, breathe, feel.
to be formulas are based on phytoceramides, lamellar emulsions, natural extracts, and prebiotics. They work in harmony with the skin, supporting its balance and natural functions.
Natural cosmetics by to be
The brand develops products for everyday skincare:
• Hand and foot creams with phytoceramides, centella, and black cumin oil — for deep hydration and regeneration.
• Lamellar body cream with grape melatonin — to restore the skin’s barrier functions.
• Shower gels with centella, almond, or violet — gently cleanse and leave a feeling of freshness.
• Moisturizing hand wash with eugenol or centella asiatica — for daily care and delicate cleansing.
• Creamy carboxy body scrub with rice powder — softly exfoliates and renews the skin.
• to be scented candles with notes of WOODY AMBER, SWEET WOOD, SMOKED WOOD, PALO SANTO, and STAY FOCUSED — create an atmosphere of comfort and help restore inner balance.
Each product is a symbol of care that starts from within.
Scents that shape your mood
to be fragrances are universal and multi-layered. They don’t dictate an image — they accompany you, evoking emotions and memories.
One scent brings you back to childhood, another gives you a sense of stability, and another wraps you in warmth and calm.
Self-care as inner support
In Ukraine today, self-care carries a special meaning. It’s not a whim or luxury — it’s a way to maintain balance in uncertain times. A hand cream, an aromatic shower gel, or a few quiet minutes with a candle can bring back a sense of control and inner peace.
Self-care is not selfishness — it’s the strength to restore yourself so you can care for others.
Why choose to be
• Natural and vegan formulas — no animal-derived ingredients.
• Advanced textures — lamellar emulsions that restore the skin on a cellular level.
• Unisex fragrances — for emotional comfort and a sense of harmony.
• Eco-conscious packaging — fully recyclable.
• Ukrainian quality — products that can compete with global brands.
Small reminders to be yourself
to be gift sets carry meaningful names: be gentle, be beautiful, be harmonious.
Their message is simple: you can be anyone. Gentle today, determined tomorrow.
In a world that constantly demands you to be the “best version of yourself,” to be reminds you — it’s enough to simply be. And that’s more than enough.
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