How to protect your hands in winter: the new “to be” hand cream and a complete care routine
Cold, wind, and dry indoor air are the three main factors that weaken the skin on your hands during the cold season. In winter, the epidermis loses moisture faster, becomes more sensitive, and is prone to irritation, microcracks, and dullness. That’s why your hands need not just basic care, but a well-thought-out routine with products that restore the lipid barrier, retain moisture, and protect the skin from external stressors.
The to be brand is expanding its hand-care line and introducing a new cream created specifically for the winter period. It complements the existing care system and helps keep the skin soft, elastic, and even-toned every day.
The new “to be” hand cream: deep restoration and antioxidant protection
The formula is based on babassu and ceramide biolipids combined with fat-soluble forms of vitamins E and C.
This combination creates a lightweight cream that adapts to the skin and absorbs quickly without stickiness. Biolipids support the natural lipid barrier, while the vitamins strengthen cellular protection and reduce oxidative stress.
Key ingredient — BOREALINE® PROTECT
BOREALINE® PROTECT is an extract of black spruce bark from the Canadian boreal forest, rich in resveratrol. It is produced following the principles of circular economy: materials that once were waste are transformed into a source of powerful antioxidants, and the remaining biomass is used for compost or green energy.
What does this ingredient do for the skin?
• Strong antioxidant protection that prevents lipid oxidation.
• Reduced oxidative stress — especially important during the cold season.
• Protection from UV exposure, helping to prevent age spots on the hands.
• Clinically proven instant hydration: after just 10 minutes, the skin looks more hydrated, and the effect lasts up to 6 hours.
With regular use, the cream helps keep hands smooth, nourished, and visibly more even-toned.
Which “to be” hand creams should you combine in winter?
The new cream works perfectly as your main winter product, but proper care is always holistic. The to be line already includes creams with different functions that complement one another:
• Moisturising hand cream with phytoceramides and hyaluronic acid
Ideal for daily hydration, maintaining moisture balance, and improving the skin’s elasticity.
• Regenerating hand cream with phytoceramides and centella
A real rescue for irritation, dryness, and cracks. Centella soothes, while phytoceramides restore the barrier.
Why is it especially important to use hand cream in winter?
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Low temperatures irritate the skin — in the cold, blood vessels constrict and the skin receives fewer nutrients.
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Heating dries the air — humidity drops, and the skin loses hydration more quickly.
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Frequent hand washing disrupts lipids — combined with temperature swings, this leads to microcracks and sensitivity.
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Winter sun still affects the skin — UV radiation is active year-round and can trigger pigmentation on the backs of the hands.
A cream, especially one enriched with antioxidants, acts as a protective shield: it reduces the impact of stressors and supports overall skin health.
How to build a winter hand-care routine
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Apply cream after every hand wash.
Especially if you use hand wash — to be variants with eugenol or centella are gentle and won’t dry your skin. -
Use a richer cream at night.
For example, the regenerating centella cream. -
Protect your skin from the cold.
Apply cream 10–15 minutes before going outside so it has time to absorb. -
Prevent pigmentation even in winter.
The new cream with BOREALINE® PROTECT will help with this.
The new to be hand cream is a formula with a high concentration of antioxidants, deep moisturising properties, and a modern, eco-conscious production approach. Combined with the brand’s other creams, it forms a complete winter routine that keeps your hands healthy, soft, and protected — even on the coldest days.
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