Interview with the Ukrainian natural cosmetics brand "to be"
How did the idea of creating a natural cosmetics brand come about?
Our journey began with a simple desire—to create cosmetics that help women feel happy, well-groomed, and confident. We wanted self-care to be more than just a routine; we wanted it to be a special ritual of self-love. This is how our philosophy was born: every woman is unique, and we strive to help her embrace that uniqueness.
What is the core mission of your brand?
We aim to prove that Ukrainian brands can be high-quality and competitive. From selecting the finest ingredients to maintaining top-tier service, every stage of our production meets global standards. Our greatest joy is when customers return for repeat purchases—this reassures us that we are doing everything right.
What values are at the heart of your brand?
Our cosmetics embody authenticity and the freedom to be yourself. We draw inspiration from women—strong, intelligent, gentle, and confident at the same time. In today’s world, it is essential to remember that self-care is not a luxury but a way to maintain inner balance.
We also prioritize responsible consumption: we choose eco-friendly packaging, explore sustainable production solutions, and inspire others to care for the environment.
What inspires you when creating new products?
First and foremost—our customers. We listen to their needs and develop products that make self-care both comfortable and effective. Nature also serves as a major source of inspiration—its harmony, purity, and diversity are reflected in our formulas and production approach.
Where do you source your ingredients?
We use the highest-quality ingredients from various parts of the world, including Europe, America, and Ukraine. Establishing local production was especially important to us, as it allows us to support the national economy, reduce our environmental footprint, and make our products more accessible to customers.
How did you establish local production in Ukraine?
Our manufacturing facilities are located in Kharkiv, Bucha, and Poltava. The war brought many challenges, forcing us to adapt, but we remained committed to supporting Ukrainian production. It’s a difficult yet crucial path for our brand.
How has the war affected your work? What challenges have you faced?
We launched our first product just a month before the full-scale invasion. It was an incredibly tough period—some production sites temporarily shut down, logistics became complicated, and the market shifted. But we didn’t give up. On the contrary, the war strengthened our belief in our brand, our team, and the importance of our mission.
What makes your cosmetics stand out from other brands?
We adhere to responsible production principles:
✔ We use eco-friendly packaging
✔ We select natural, cruelty-free ingredients
✔ We support local manufacturers
For us, it’s not just about creating cosmetics—it’s about cultivating a culture of conscious self-care.
How do you promote sustainability and mindful consumption?
We minimize plastic use, seek alternative packaging solutions, and collaborate with suppliers who follow eco-friendly production practices. Additionally, we strive to inspire our customers to adopt a more conscious approach to consumption.
Does your brand have a social or charitable mission?
Yes, and it is a vital part of our work. We support the Armed Forces of Ukraine, assist charitable organizations, and contribute to the development of Ukrainian businesses. The war is a challenge for all of us, and we are committed to doing everything we can to bring victory closer and support those in need.
Our brand is more than just cosmetics — it’s a story, an inspiration, and a belief in a better future.
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